Deqing County launched its shopping gala empowered by digital intelligence launched on June 2nd. 

As the night begins, miscellaneous goods are orderly put on the stall in the rowdy night market. Usually, sellers busily deal with servicing customers with a big smile, sometimes peddling their distinctive items and bursting out some tricky advertising words. But this time, the Internet-block sales model is a thing of history. Vendors are turning their heads to both buyers bargaining with him face-to-face and live-streaming viewers who keep inquiring about information about goods and waiting for their replies at other ends of the Internet.

Fanyi, a live-streaming seller, says that they should keep abreast with the tides of time. She hopes that more local residents have a better knowledge of where her booth is through this gala, attracting more fans and propelling sales both online and offline.

Indeed, the new selling model works well. A local officer says that the shopping gala has involved sectors such as virtual geotag and digital consumption. Chained supermarkets in tandem with new media agencies heat up the shopping carnival. 

At present, the night economy supported by digital resources has become a new powerful engine to drive Deqing’s economic rise. In the eye of local residents, the night economy is the new "landmark" of Deqing County. 

Editor: Fan Wenwu