Yiwu exhibition shows over 200,000 premium stationery, gifts

Hordes of customers flock to the 2025 China Yiwu Stationery & Gifts Exhibition. [Photo/jinhua.com.cn]

The 2025 China Yiwu Stationery & Gifts Exhibition commenced on June 3 in Yiwu county-level city, Jinhua, Zhejiang province.

The three-day event is attracting over 1,000 domestic and international brands, with over 200,000 premium products on show.

Since its debut in 2017, the exhibition has been staged nine times, evolving into a biannual event with an expanded Indonesian overseas exhibition.

This year's edition introduced an innovative feature that combined the traditional exhibition with a joint ordering meeting and a product launch event, covering 75,000 square meters with 3,500 booths.

It attracted around 800 enterprises to show their latest and most popular products across various categories from office supplies to art materials and cultural gifts.

Zhejiang Yixin Company, a DIY anime and puzzle products producer, highlighted the event's networking value. "We invited over 100 major clients to Yiwu so that we could deepen our exchanges while learning about their needs," said representative Zhang Rongxu.

The exhibition also featured creative products from universities. China Jiliang University College of Modern Science and Technology — a repeat participant — collaborated with five institutions, including Fujian Normal University, to display student designs.

"We've added more than 10 corporate contacts already and they all showed cooperation intentions for our students' products and our school's innovative capability," said Professor Zheng Cheng from Fujian Normal University, noting the exhibition's ability to bridge academic creativity and commercial viability.

Overseas buyer groups from Indonesia, Thailand, Vietnam, and other countries are helping to fuel the exhibition's global reach. The event's organizers predicted that it would draw over 100,000 visits, boosting the influence of Yiwu's stationery and gifts industry.