The official posters are the major visual image of the Asian Games Hangzhou 2022, meanwhile, it is an important approach to display the culture and concept of the host country and host city. On April 1, the official posters of the 19th Asian Games Hangzhou 2022 are released. At the same time, the posters will be exhibited in the HAGOC Building as well as landmarks of Hangzhou.

The unveiled posters are themed around "History & Humanities", "Intelligent Technology", "Sports & Competition" and "Happy City". The means of artistic expression of these posters include paintings by hand, photograph, positive shapes, and integrating elements such as shapes, texts, and colors, these elements and means of expression are combined with a linear expression to profoundly deconstruct the aesthetics of the Asian Games and Olympic spirits. These posters have perfectly coordinated with the positioning, goals, and concepts of Hangzhou 2022. The posters also have conveyed Hangzhou culture and sceneries and caused resonance with the public, stimulating the sense of gain and engagement. Therefore, during the Games, it is better to spread the host city's host spirits and public images, impressing citizens with "Aesthetics of Jiangnan" and the distinct "Form of Hangzhou".

On July 28, 2021, HAGOC sent a global invitation to collect the design of official posters for Hangzhou 2022. The total selection takes 94 days. 1,789 designs are submitted from China and all over the world, including Asia, Europe, America, and Oceania. The designers are not only well-known global designers with abundant experience in the design field but also many young artists and design lovers. After a series of procedures such as public solicitation, expert review, duplicate checking, revision, and application for approval, a batch of official posters of Hangzhou 2022 were finally selected for display.

The official posters of the Hangzhou 2022 will be extensively used in competition landscape building, social atmosphere creation, publicity in media, and so on. Used as a bridge to communicate with the world, the posters tell the story of China, highlighting cultural confidence and spreading oriental charm. The posters will be exhibited in the HAGOC Building, Hangzhou Civic Centre, Hangzhou East Railway Station, Hubin Pedestrian Street, Metro Station Wushan Square, etc. The exhibition will last for about one month, citizens can meet these interesting posters off-line and feel the beauty of Hangzhou 2022.

Editor: Jin Weiduo