The 2025 World Brand Moganshan Conference is held in Deqing county, Huzhou, East China's Zhejiang province. [Photo/Tide News]
The 2025 World Brand Moganshan Conference was held from May 9 to 11 in Deqing county, Huzhou, East China's Zhejiang province.
The event, featuring the theme "Brands Bring Better Future for the World", gathered global brand leaders to explore how to advance brand building and strengthen its role in economic development.
Many attendees noted that the ongoing technological and industrial revolution is reshaping brand development and competition, while technological innovation is enhancing the reputation and appeal of Chinese products and brands.
Zhejiang is building an influential brand development system centered on regional brands, advanced standards, market certification, and international recognition.
Zhejiang Haers Vacuum Containers Company has been focusing on quality and innovative designs to drive growth. Wu Zifu, president of Haers, said, "Innovation and branding empower each other."
Huang Shuliang, vice-president of Haitian Flavoring & Food, shared that AI and big data have helped create 1,600 soy sauce flavors, catering to diverse global tastes while maintaining quality.
Chen Xiaoyun, vice-president of Pop Mart International Group, highlighted the role of pop culture in expressing cultural innovation, aiming to infuse traditional culture into trendy products and showcase the strength of Chinese brands globally.
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