'Quzhou-Modern' Ice-cream (Photo/Zhejiang News)

On August 23, a kind of ice-cream co-branded with the city of Quzhou and the famous ice-cream 'Modern' was officially unveiled to the public. 

The city of Quzhou, located in the west of Zhejiang Province and at the source of the Qiantang River, is a famous historical and cultural city in China.

Founded in the third year of the beginning of the Han Dynasty (192), the city has a history of more than 1,800 years. Its long history has made the small city famous across the country. Among them, one of the most prominent names of this city is that it is the second hometown of the descendants of Chinese philosopher and politician Confucius.

Quzhou is the residence and second hometown of the descendants of the sage Confucius besides Qufu city in Shandong Province. It is the centre for the spread of Confucian culture in the south of the Yangtze River. The Quzhou Confucius family temple is one of the only two Confucius family temples in the country.

This type of ice-cream 'Quzhou-Modern' incorporates the spirit of Quzhou and the essence of Chinese culture with the sweet flavor of the ice-cream brand 'Modern'. The style of this ice-cream gets inspired by the city slogan of Quzhou as well as the gesture rituals of Confucianism. The consumers will also get a surprise when they finish the ice-cream, when they finally find out that there are beautiful and meaningful Chinese characters on the sticks.

City slogan and logo of Quzhou on the sticks of the ice-cream (Photo/Zhejiang News)

Ice-cream 'Quzhou-Modern' (Photo/Zhejiang News)

The ice-cream will be available to consumers at an affordable price of 10 yuan. Up to present, people can get this ice-cream from local shops, supermarkets, shopping malls and many other places in Quzhou. In the future, consumers across China will be able to buy this type of ice-cream in their home cities and through online channels as well. 

Editor: Ye Ke