Qiu Kai, a beekeeper, introduces via livestream local bee products in Lincheng township, Changxing county of Zhejiang, on May 20. (Photo via Xinhua)

Zhejiang province issued the nation's first set of standards on Tuesday for e-commerce livestreaming, a step forward in the construction of the booming live broadcasting market.

The standards, laid down by the E-commerce Promotion Association of Zhejiang, involve key sub-areas such as talent training, operations, management, services, marketing, and evaluation of e-commerce livestreaming. Their purpose is to enhance self-discipline and sound development of the robustly growing sector.

Hangzhou, Zhejiang province, home to internet giant Alibaba, is now taking the lead in the all-the-rage business since the city's merchants have a good nose for the market and are already turned to livestreaming. The city also enjoys a favorable policy environment for it.

Nationwide, livestreaming e-commerce has significantly helped boost customer enthusiasm for spending. In 2019, e-commerce sales via the medium were 433.8 billion yuan ($61 billion) a 226 percent leap from a year earlier.

The transaction volume of e-commerce in 2019 reached 34.81 trillion yuan, an increase of 6.7 percent year-on-year, according to the latest report by the Ministry of Commerce on Wednesday.

The original title of this piece of news is "Industry standards issued for livestreaming", which can be found at 

http://www.chinadaily.com.cn/a/202007/02/WS5efdb25fa310834817256d97.html

(Edited by Ye Ke)