Chinese romantic legend was reborn in the Class of 2019 graduate projects

2019-06-20 14:44:06 source: Zhejiang News; Translation: In Zhejiang



Chic pillows, scarves, delicate notebooks, tea sets, cool mouse pads, mobile phone cases... Recently, these adorable cultural and creative supplies appeared on the graduation projects exhibition by the students of advertising design and production at Zhejiang Business Technology Institute.

The graduation projects exhibition displayed more than 2,400 works of around 70 sets/series designed by more than 100 graduates, ranged from themed image design to derivative design production. The works displayed were in different forms, such as posters, packages, and visual image identification designs. These projects with creativity and attractive appearances won the heart of many audiences as they were exhibited. Works like “Industry insiders favored the Love Story of Liang Shanbo and Zhu Yingtai, Chinese Edition of Romeo and Juliet", "Kiss of Dongqian Lake" and "Qi Lv" for their distinct Ningbo characteristics and potential commercial values.


The Liang and Zhu series designed by a student named Youxin Huang attained Ningbo’s cultural characteristics. He interpreted the classic Eastern love story of Liang and Zhu by cartoons from the perspective of the young.

The Liang and Zhu series were also exhibited in the 2019 China (Ningbo) Cultural Industry Fair and got widely praised. Products like traveler tea sets, suitcases, oiled paper umbrella, mobile phone cases, and mouse pads were sent to Liangzhu Cultural Town for mass production.


The “Kiss of Dongqian Lake” series designed by Jiangze Mei and Chunyi Zhang was inspired by “spiral shells,” one of the four treasures of Dongqian Lake. “When eating spiral shells, pinch a spiral shell between thumb and index finger, suck it lightly. This eating move inspired our design, so we named our design Kiss of Dongqian Lake.” After several times of discussing and organizing, they decided to adopt Chinese and English elements on the package of products such as lunch box, chopsticks, and canvas bag, of which Chinese characters were in a traditional script, and English words were in bold and sans-serif font and the logo illustration was the hand’s movement of pinching a spiral shell. “We want to infuse elements of nostalgia and fashion into our works, meet today’s young customers’ aesthetic taste with strong local characteristics and Chinese style.”


“Qi Lv - artistic derivative design,” created by student Yonggang Fan, was a perfect integration of artworks and design derivatives. His works filled the gap of graphic design nowadays and were a successful case of introducing arts into life. The excellent visual effects of these works were praised unanimously by the judges.

(Executive Editor: Xinyu Xie)

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