Puyuan crafts fashion and cultural tourism

Puyuan Fashion Week 2024 commenced in Tongxiang, Zhejiang province, on April 24. This year's fashion week continues to champion the core concept of "Knitwear as Fashion" with the theme "Weaving a Smart Future". The event aims to enhance the synergy between leisure cultural tourism and the indigenous fashion industry right from the runway.

A noteworthy departure from previous years, the 2024 Puyuan Fashion Week opened with two distinct segments. The first is a VIP trunk show by renowned designer Vera Wang, followed by an opening showcase from THE ATELIER, directed by the celebrated designer Jimmy Choo.

The Puyuan Fashion Week found a novel venue in 2023 as it moved to the ancient town of Puyuan in Tongxiang, a place that welcomed visitors for the first time that year. Situated in a region with a rich heritage in silk and knitwear, the event has successfully bridged Puyuan, a major woolen town, with the international fashion scene. By centering around modern runway shows within the millennia-old town and integrating with the local cultural tourism IP, the fashion week has crafted a novel fusion of fashion and cultural tourism.

Reporter: Zhong Xinyi; Correspondent Wang Suyuan

Editor: Xu Zhitian