Eco-museum to unfold rose varieties in Wuxing of Huzhou

At the Cosmetics Valley in Daixi town, Wuxing district of Huzhou, over a thousand rose varieties are cultivated at a rose garden of 500 mu (33.33 hectares). Founded by Ji Mei, the garden has developed from rose cultivation into a comprehensive agri-tourism complex integrating aromatic herb farming, cosmetics R&D, and experiential tourism.

This year, a new rose museum will be built in the garden, which is designed by Flo, a French architect. Through immersive exhibitions, the museum showcases the historical and cultural significance of different roses.

Graduating from the École Nationale Supérieure d'Architecture de Marseille (ENSAM) with 15 years of cross-cultural project experience between China and France, Flo specializes in blending local heritage with global design. For this project, he employs natural light-shadow interplay and traditional rammed earth techniques to create an ecological exhibition space.

在湖州吴兴区埭溪镇的美妆小镇，500亩玫瑰园区已培育千余种珍稀玫瑰。园区创始人季梅以玫瑰种植为基础，打造集香草种植、美妆研发、观光体验于一体的全产业链农旅综合体。

今年，园区特邀法国注册建筑师Flo规划设计玫瑰博物馆，通过沉浸式展陈等形式，展现玫瑰文化历史。

设计师Flo毕业于法国马赛建筑学院，拥有15年中法跨文化项目经验，擅长将当地文化与国际设计语言结合，此次设计，他采用自然光影表达及传统夯土技术等打造生态展馆。一起揭秘玫瑰博物馆的设计理念吧！