Key concepts put forward by Jack Ma

2019-09-11 20:43:26 source: Zhejiang Businessman

New Retail

In October 2016, Jack Ma first mentioned “new retail” strategy at Apsara Conference and proposed the “five new” concept, which includes new retail, new manufacturing, new finance, new technology and new resources. Jack Ma believes that "new retail" in the future will have a huge impact on every corner of the society, but this is also an opportunity for everyone to change themselves.



On March 9, 2017, Alibaba held the first employee technology conference. Jack Ma launched a plan called Ali “NASA” jointly with 20,000 engineers and more than 500 doctors: Alibaba's vision for the next 20 years is to build the world’s fifth largest economy to serve 2 billion consumers worldwide, create 100 million jobs and help 10 million companies make profits.


Apsara Conference

The predecessor of Apsara Conference can be traced back to the local website summit in 2009. In 2011, it evolved into the Alibaba Cloud Developers Conference and was officially renamed as “Apsara Conference” in 2015.


Three New Outlooks

Being different from the traditional world outlook, values and outlook on life, Ma Yun’s “Three New Outlooks” emphasizes that entrepreneurs must have a holistic view, a future view and a global view in the face of future challenges. 


Made in Internet

This is a new word created by Jack Ma at the Entrepreneur Summit, 2017. Ma said: "the word 'Made in Internet' that we propose today will affect everyone. From now on, please rethink your business model, rethink your customers, rethink your supplier and rethink your logistics system and financing system.


Network Business

In 2004, Jack Ma first proposed the term "network business" at the 1st Entrepreneur Summit. At that time, the network business group had just started, and today it has become the world's most influential, most future-oriented, and the largest group of businessmen. Network business has also become a profession that countless people rely on to survive and fight for.



As one of the "new four great inventions", this word has long been integrated into our daily lives. In order to solve the problem of trust, Ma creatively launched a third-party payment software——Alipay. Today, Alipay is a national application, creating tangible value on the road to a “no cash society”.


Hupan University

Hupan University was founded by nine entrepreneurs and famous scholars including Liu Chuanzhi, Jack Ma, Feng Lun, Guo Guangchang, Shi Yuzhu, Shen Guojun, Qian Yingyi, Cai Hongbin and Shao Xiaofeng in January 2015. Jack Ma was the first principal. At the beginning of its establishment, Ma said that being different from other business schools, Hupan University aimed to cultivate the best entrepreneurs in China.


Cross-border Online Shopping

Cross-border e-commerce is getting popular, and cross-border online shopping has become one of the most popular business models in recent years. On February 19, 2014, Tmall Global launched officially, marking the beginning of Alibaba's development of the market of cross-border online shopping.



In September 2016, Jack Ma threw out the initiative of Electronic World Trade Platform (e-WTP) at the B20 Hangzhou Summit. In his vision, e-WTP can help developing countries, small and medium-sized enterprises, and young people to more easily enter the global market and participate in the global economy, making "buying from the global and selling to the global" a reality.

Executive Editor: Ke Ye

Translation: Ke Ye, Wenjin Chen

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